CV
Yuwei Ma
ym545@georgetown.edu
Education
Georgetown University——Washington D.C., U.S.
Master of Arts, Communication, Culture and Technolog——Expected 05/2024
- Related Courses: Social Network Analysis, Misinformation and Society, Inter Prob & Method (PQMA, Design Thinking).
- Next Semester: Advanced Statistical Analysis, Leading by Design: Principles of Technical-Social Systems.
Minzu University of China——Beijing, China
Bachelor of Law, Sociology——09/2018 – 06/2022
- GPA: 3.97/4.0 92.19/100 Honors: top 1 in major. 2019-2020 Achieved China National Scholarship
- Related Courses: Social Statistics, Data Analysis and Application of Statistic Software, Qualitative Research Method, Development Sociology, Global Social Governance, Economic Sociology, Sociological Research Design and Writing.
Research Activities
Current Projects——2022
Group Project–Experimental Research about Misinformation
- Wrote literature review in groups, designed the experiment, constructed the questionnaire based on past studies, applied Qualtrics to implement the survey, and will analyze the result via group discussions.
Independent Project–Social Network Analysis Research
- Applied community detection algorithms, centralization analysis, data scraping packages and CUG test in R to analyze potential polarization on Twitter regarding Covid-19 vaccination.
Quantitative Research——Media Use and Pro-environment Behavior.
Independent researching and paper writing——2022
- Applied the structural equation model in STATA to analyze media usage’s influence on environmental behavior, with 2500 individuals and 100 communities in the sample, to provide direction for promoting pro-environmental behaviors via media. Written in both Chinese and English.
Qualitative Research——Difficult Mind: A Structured Study of Family Support for College Students with Mood Disorders
Group leader of 8 teammates——2020-2021
- Made the research plan, conducted semi-structured interviews with college students with mood disorders for 3 months, wrote research report based on their family background and living situation, with the purpose of helping them get family support.
Qualitative Research——The Present Situation and Concept of the Aged under the Aging Population
Independent researching and paper writing——2020
- Conducted in-depth interviews with 20 elderly research participants concerning all aspects of life, analyzed qualitative data with supported theories in order to help provide better services for the elderly under the aging issue.
National-level Project——Ningxia People’s Livelihood Development Research assistant and writer——2019-2020
- Conducted surveys, collected, cleaned, and analyzed data, evaluated the validity of the questionnaire (over 150 pages), wrote a chapter of the published report (physical health), to provide general results of the development in Ningxia.
Work Experiences
Economic Media Association of China——06/2021-10/2021
Communication Intern
➢ 2022 BMW China Marketing Planning Scheme & Contract Signing
- Assisted in designing next year market plan for BMW; wrote cooperation plan with new media agencies such as Bilibili, Zhihu and Apps of financial and economic media;
➢ Media Analysis and Annual Marketing Planning of Lalamove
- Analyzed 1.38 million news across all online platforms with visual and text results, develop strategy to decrease adverse publicity from recent negative events, and presented the final report to Lalamove as preparation for listing with potential outcomes.
➢ Marketing Promotion of the Coca-Cola Brand Activities
- Using different mindsets, designed theme, produced scripts on digital media such as Weibo, Wechat, Tiktok; communicated regularly with the client to promote the brand and product’s environmentally friendly image.
Beijing Aurora Star Emblem Automobile Sales Service Co. Ltd.——06/2020-08/2020
Marketing Intern
➢ Events Planning for Lantern Festival, Children’s Day & Father’s Day
- Conducted consumer data analysis, designed activities creative plan, operated in the activities’ preparation, coordination, and implementation to increase the store’s recognition effectively, analyzed the effect afterwards.
➢ Online Media Connection & Operation
- Communicated regularly with online car sales platforms to maintain store publicity and collect customer feedback.
Conferences
The 8th International Symposium on Environmental Sociology in East Asia——2021
- Presented work, discussed crucial issues in environmental sociology with sociologists from Japan, South Korea and China.
The 5th Beijing-Tianjin College Student Forum: Theme on Sociology of Film and Television——2019
- As the spokesperson of Minzu University of China, gave a 40-minute speech about the socialization, modernization and family relationship represented in Chinese movie with best performer award.
Extracurricular Activities
School Press Corps & Official WeChat Account Operation
School reporter | writer | responsible editor——2018-2020
- Executed, wrote and edited articles on WeChat platform to increase fans and promote school’s image. As the representative of school, accepted interviews from Xinhua.net and People’s Daily Online.
Student Union
Minister——2018-2020
- Directed the largest evening party on campus, commanded and coordinated on-site of 1500+ participants, completed promotion of all events with content writing, video shooting and editing, posters making, attracted 1000+ audience.
Skills
Computing Skills: Stata, SPSS, R, Slack, PS, PR, Microsoft Office Suite
Languages: Mandarin (Native), English (Fluent): GRE: 331; TOEFL:115
